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To build a strong performance culture, leaders should focus on achieving credibility through results by setting clear, actionable goals and embedding necessary behavior shifts into core processes. Trust is cultivated by personalizing interventions and fostering open communication, while respect is demonstrated by providing the necessary resources and support for employee development. These elements create a foundation for a culture of excellence, where employees feel valued, trusted, and equipped to contribute their best work.
CTR FACTOR INSIGHTS:
To build a robust performance culture grounded in the CTR Factor fundamentals, leaders should prioritize the following actions:
Credibility through Results: Leaders must establish a compelling, data-driven vision that clearly defines the organization’s purpose, cultural aspirations, and value creation strategies. This vision should be broken down into actionable, measurable stages to ensure progress is visible and attainable. By embedding the necessary behavior shifts into key organizational processes, such as sales planning, employee onboarding, and quarterly reviews, leaders can create a consistent framework that drives tangible outcomes. These results not only reinforce the credibility of leadership but also serve as proof points that the cultural transformation is on track, building confidence among employees and stakeholders alike.
Trust through Relationships: Building trust within the organization requires leaders to move beyond one-size-fits-all approaches and instead personalize cultural interventions based on the unique needs and roles of individual employees. By modeling the desired behaviors, promoting open and transparent communication, and providing continuous feedback, leaders can cultivate an environment where trust thrives. This relational approach encourages employees to engage fully, knowing that their contributions are valued and their development is supported. Trust is further strengthened when leaders actively listen to and incorporate employee feedback, demonstrating a commitment to the well-being and growth of the entire team.
Respect through Resources: A culture of excellence is built on the foundation of respect, which includes providing employees with the necessary resources, training, and support to achieve their goals. Leaders should ensure that resources are allocated effectively, creating opportunities for continuous learning and development. By fostering an inclusive work environment that respects work-life balance and values diversity, leaders demonstrate respect for the individual needs and aspirations of their team members. This commitment to equipping employees with the tools they need to succeed not only drives performance but also creates a sense of belonging and respect, empowering employees to contribute their best work.
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See below the authors who contributed to the McKinsey article:
Alexander DiLeonardo serves as Activision Blizzard's global Chief Talent Officer and served as a Partner at McKinsey leading the firm's Organization Practice and People Analytics Service Line.
Ran Li Phelps is an Expert Associate Partner and core leader in McKinsey's People and Organizational Performance Practice.
Brooke Weddle is a Partner and leader in McKinsey's People and Organizational Performance Practice.
Get the resource from McKinsey by clicking the link below:
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